OPTIMIZING CONTENT MARKETING FOR RESULTS
With Jessica Teal, Principal of Teal Media, and Melinda Wuellner, Deputy Director of Global Communication and Media at the Council on Foreign Relations
Thursday, May 4, 2017 • 8:30 – 10:30 a.m.
Robertson Auditorium, Ross School of Business
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Digital-first communication strategies have become ubiquitous. What is a nonprofit to do?
Break through the noise of digital communications and expand your reach with our special guests, Jessica Teal, Principal of Teal Media and formerly of the Obama Administration’s startup-inspired Office of Digital Service, and Melinda Wuellner, Deputy Director of Global Communications and Media at the Council on Foreign Relations. Jessica and Melinda will explore how organizations can expand the reach of their communications efforts, increase engagement in their work and improve the reputation of their organization through digital content marketing. Come prepared to listen and engage as they share case studies and best practices, as well as a few hurdles they’ve experienced along the way.
Morning refreshments will be served from 8:30-8:50 a.m. The presentation will start promptly at 9 a.m. We hope to see you there!
What is Communicators’ Forum?
Working as a communicator at a large, decentralized institution can be extremely exciting and exasperating at the same time. There are a lot of amazing things happening here but it’s hard to know where to begin sometimes. How are other U-M departments recruiting students? How are colleges using social media to reach their audiences? What are the best ways to share research findings with the media?
Communicators’ Forum was created to provide information and resources for marketing and communications professionals at the University of Michigan — to provide a regular forum for communicators to actually communicate with each other! We host special sessions throughout the year where we discuss the latest topics and best practices at U-M and in the field. These gatherings are also a great opportunity to share ideas, network and collaborate with colleagues from across campus.
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